MARKETING PROBLEMS OF HOTEL AND CATERING ESTABLISHMENT (A CASE STUDY OF HOTEL CORDIAL ENUGU)
The main objectives of the study were to find out the problems inherent in Hotel and catering services.
To evaluate the extent poor marketing affect their performance
Based on this 4 hypothesis were formulated and tested.
Detail literature review was carried out on past project it work and textbooks.
Data were collected form two major sources primary and secondary
The population of the study were the employee of cordial hotel and their customer
Simple table and percentages were used to analyze the following findings were made. That the major causes of the dissatisfaction was on the parr of the employee.
In the light of the above it was recommended that every body in the organization must be trained to sell.
Management must be more result oriented rather than only cone rather than only concerned with sharing cost.
A well articulated implementation of the above measures would enable the hotel manager make vital decision.
To credit an overall impact on the market management should charge every employee with marketing thinking responsibility. Though this the researcher believers that success will be created.
These measures will help improve the performance of the cordial hotel.
1.1 Background Of The Study
1.2 Statement Problems
1.3 Objective Of The Study
1.4 Significance Of The Study
1.5 Formulation Of Research Hypothesis
1.6 Scope Of The Study
1.7 Definition Of Terms
2.0 Review Of Related Literature
2.1 An Overview Of Marketing
2.2 Marketing Hotel And Catering Services Product ( Services) Problems In The Marketing Of Hotel And Catering Services
2.3 Distribution (Place) Problems In The Marketing Of Hotel And Catering Services
2.4 Promotion Problems In The Marketing Of Hotel And Catering Services
2.5 Ways Of Solving The Problems Facing Hotel And Catering
2.7 Company Profile Of Hotel Cordial Enugu
3.1 Sources Of Data
3.2 Population Of The Study
3.3 Limitation Of The Study
3.4 Research Instrument
3.5 Sample Size Determination
3.6 Sample Technique
3.7 Method Of Data Analysis
3.8 Questionnaires Design
4.0 Presentation Analysis And Interpretation Of Data
4.1 Analysis Of Customer Questionnaires
4.2 Analysis Of Staff Questionnaires
4.3 Testing Of Hypothesis
5.0 Summary Of Finding Recommendation And Conclusion
5.1 Summary Of Major Finding
5.4 Suggestion For Further Research