IMPACT OF PRICING AND MARKETING OF BEVERAGE(A CASE STUDY OF CADBURY NIG PLC ENUGU)
The questionnaires was structured on two sections. Section one is related to personal information on the respondents while section two contains the general questions on the research study.
From the data collected and analyzed through the consumers of Cadbury Nig Plc Enugu the management and staff and other respondents it was discovered that price has positive impact on the company’s products. The consumer and staff agreed that pricing strategy used by the company would enhance the profitability and improve the marketing performance of the company (Cadbury Nig Plc Enugu).
It was equally found out that the present prices of beverages has a positive effect on the buying habits of consumers while about % are been discouraged by the price of Cadbury Nig Plc Enugu.
Recommendations were however made that the company should put more effort on the prices of the products.
Table Of Content
List Of Tables
1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Purpose Of The Study
1.4 Scope Of The Study
1.5 Research Question
1.6 The Significance Of The Study
2.0 Review Of Literature
3.0 Research Methodology
3.1 Research Design
3.2 Area For The Study
3.3 Population Of The Study
3.4 Sample And Sampling Procedure
3.5 Instrument For The Data Collection
3.6 Validity Of The Instrument
3.7 Reliability Of The Research Instrument
3.8 Administration Of The Research Instrument
3.9 Method Of Data Analysis
4.0 Presentation And Analysis Of Data
4.1 Research Question
4.2 Summary Of Findings/ Result
5.0 Discussion Of Result/Findings
5.1 Research Question One
5.4 Implication Of The Research Findings
5.5 Suggestion For Further Research
5.6 Limitation Of The Study