Home / MARKETING PROJECT TOPICS AND MATERIALS / the impact of personal selling in the marketing of beverages in enugu state (a case study of milo product of nestle nigeria plc)

the impact of personal selling in the marketing of beverages in enugu state (a case study of milo product of nestle nigeria plc)

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

 ABSTRACT
The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.
The objective, the study among other things include:
– To determine the impact of personal selling on the marketing of Milo.
– To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product.
– To determine whether the personal selling strategy adopted in the marketing of Milo is adequate.
Based on this, an indepth literature review was conducted on related materials and data were also sourced using questionnaire and personal interview.
The population of study include consumers of Milo, dealers and employees of Nestle makers of Milo.
Statistical techniques and method such as topman and Bournleys formulaa were used to determine the sample size while tables and percentages were used for the analysis.
Data collected were clinically analysed and used in the testing of hypothesis formaulated.
Thus the following findings were made.
That personal selling strategy adopted in the marketing of Milo have positive impact on the performance of the product.
That personal selling strategy builds good will  for both the company and its product.
In the light of this, recommendations were made on how to effectively and efficiently exploit the benefits of personal selling strategy particularly in the marketing of Milo within Enugu metropolis.
TABLE OF CONTENTS
Title Page  II
Approval page  III
Dedication  IV
Acknowledgement  V
Abstract VII
Table of contents  IX
CHAPTER ONE 
1.1 background of the study  1
1.2 Statement of problem  4
1.3 Objectives of the study  6
1.4 Formulation of hypothesis  7
1.5 Significance of the study  8
1.6 Scope of the study  9
1.7 Definition of terms  9
CHAPTER TWO 
2.1 Concept and meaning of personal selling  11
2.2 Personal selling as a promotional tool  13
2.3 Personal selling positions  15
2.4 Personal selling functions  17
2.5 Personal selling process  20
2.6 The role of personal selling in the marketing of beverages 29
2.7 Prospects of personal selling  31
2.8 Characteristics of sales force  33
2.9 Information gathering function of the salesperson  37
2.10 Tasks perform by salesperson  44
2.11 Personal selling strategies  49
CHAPTER THREE 
3.1 Research methodology  54
3.2 Sources of data  54
3.3 Research instrument  55
3.4 Population of study  55
3.5 Sampling technique  55
3.6 Determination of sample size  56
3.7 Method of questionnaire distributed  63
3.8Test statistics used.
CHAPTER FOUR 
4.1 Data presentation, and interpretation  65
4.2 Testing of hypothesis  70
CHAPTER FIVE
5.1 Summary of findings  75
5.2 Conclusions  77
5.3 Recommendations  76
5.4 Bibliography  79
5.5 Appendix  80

About admin

Check Also

The Use Of Public Relations Practice In Government Institution (A Case Study Of Ede Local Government)

This Research Work is on The Use Of Public Relations Practice In Government Institution (A …

Influence Of New Media On Information Acquisition By Undergraduate (A Study Of Lead City University)

This Research Work is on Influence Of New Media On Information Acquisition By Undergraduate (A …

The Roles Of Public Relations In Enhancing Customers Satisfaction (A Case Study Of PZ Nigeria Plc)

This Research Work is on The Roles Of Public Relations In Enhancing Customers Satisfaction (A …

The Roles Of Public Relations In An Organization (A Case Study Of Mobile Oil Nigeria)

This Research Work is on The Roles Of Public Relations In An Organization (A Case …

The Role Of Public Relations In Local Government Administration (A Case Study Of Ede Local Government, Osun State)

This Research Work is on The Role Of Public Relations In Local Government Administration (A …

Role Of Community Relations On The Corporate Image Of Organization (A Case Study Of SPDC Nigeria, Oguta Town)

This Research Work is on Role Of Community Relations On The Corporate Image Of Organization …

Leave a Reply

Your email address will not be published.