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Marketing concept and it’s application in consumer services,[a case study for uba Onitsha]

MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)

Table of Content
Title Page
Approval Page
Dedication
Acknowledgment
Table Of Contents
AbstractChapter One:
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of The Study
1.4 The Research Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of The Terms

Chapter Two:
2.0 Literature Review

2.1 Overview Of Marketing
2.2 Overview Of Personal Selling
2.3 Personal Selling Process
2.4 Importance Of Personal Selling
2.5 Characteristic Of Professional Industrial Sales Persons
2.6 Classification Of Industrial Products
2.7 Personal Selling Objective
2.8 Selection And Training Of Salesman
2.9 Salesman Compensation
2.10 Evaluation Of Salesman
2.11 Problems Involved In Personal Selling.

Chapter Three:
3.0 Research Methodology

3.1 Sources Of Data
3.2 Population Of The Study
3.3 Sample Size Determination
3.4 Research Instrument Used
3.5 Questionnaire Allocation And Administration
3.6 Validation Of Research Instruments
3.7 Limitation Of The Study
3.8 Method Of Data Analysis

Chapter Four:
4.0 Presentation And Analysis Of Data

4.1 Data Presentation Analysis And Interpretation
4.2 Interpretation
4.3 Test Of Hypothesis

Chapter Five:
5.0 Summary Of Finding, Recommendations And Conclusion.

5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix.

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