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The relevance of sales promotion to business organization

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
TABLE OF CONTENTS
Title Page – – – – – – – – – – i
Declaration – – – – – – – – – – ii
Approval page – – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgment – – – – – – – – – v
Abstract – – – – – – – – – – vii
Table of contents – – – – – – – – – viii
CHAPTER ONE
Introduction
1.0 Background of the study – – – – – – – 1
1.1 Statement of General Problems – – – – – – 4
1.2 Objectives of the study – – – – – – – 4
1.3Research Question——-5
1.4 Significance of the Study – – – – – – – 5
1.5 Scope of the study – – – – – – – – 6
1.6 Limitation of the study – – – – – – – 6
1.7 Definition of Terms – – – – – – – – 7
CHAPTER TWO
Literature Review
2.0 Introduction – – – – – – – – 9
2.1 bankers and Customer Relationship – – – – – 16
2.2 The Cashier and the Customer – – – – – – 17
23 The Banker and Customer Legal Relation – – – – 19
2.4 Types of Customers – – – – – – – – 20
2.5 Duties and Responsibilities of Bankers – – – – – 22
2.6 Duty of Secrecy – – – – – – – – 23
2.7 Standard of Service – – – – – – – – 26
CHAPTER THREE
Research Methodology
3.0 Introduction – – – – – – – – – 28
3.1 Area of study – – – – – – – – 28
3.2 Research design – – – – – – – – 28
3.3 Population of the study – – – – – – – 31
3.4 Sample size and Sampling Techniques – – – – – 32
3.5 Data Collection instruments – – – – – – 32
3.6 Administration of research instrument – – – – 34
3.7 Techniques of data Analysis – – – – – – 34
CHAPTER FOUR
Presentation and Analysis of Data
4.0 Introduction – – – – – – – – 36
4.1 Characteristic of the Respondents – – – – – – 36
4.2 Presentation of Data and Analysis – – – – – – 40
4.3 Summary of findings – – – – – – – 43
4.4 Discussion of Findings – – – – – – – 43
CHAPTER FIVE
Summary, conclusion and Recommendations
5.1 Summary – – – – – – – – 45
5.2 Conclusion – – – – – – – – 46
5.3 Recommendations – – – – – – – 47
Reference/Bibliography

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