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the role of physical distribution in the marketing of beer production in imo state [a case study of awomamma]

THE ROLE OF PHYSICAL DISTRIBUTION IN THE MARKETING OF BEER PRODUCTION IN IMO STATE
(A CASE STUDY OF AWOMAMMA)

 TABLE OF CONTENT

Title page                                                                        i

Approval                                                                  ii

Dedication                                                               iii

Acknowledgments                                                   iv

Tale of content                                                        v

Abstract                                                                  viii

CHAPTER ONE

1.1   Background of the study                                1

1.2  Statement of problem                                      7

1.3   Purpose of the study                                       8

1.4   Significant of study                                         9

1.5   Research Questions                                        11

1.6   Scope of the study                                          12

1.7   Definition of terms                                          13

CHAPTER TWO

LITERATURE

  • A brief introduction 15
  • Improvement of technology 17
  • Review of current literature 19
  • Provision of job opportunities 24
  • Improvement on infrastructural Development 24
  • High transportation costs 27
  • The remedies to the problems 39
  • Evolving consumers preference and taste 40
  • Factors affecting the consumer 43

 CHAPTER THREE

RESEARCH METHODOLOGY

  • Design of the study 50
  • Area of the study 51
  • Population of the study 51
  • Sample of the study 52
  • Instrument for data collection 52
  • Distribution and reveal of instrument 54
  • Method of data analysis 55

 CHAPTER FOUR

4.0   Data Presentation and Analysis                     56

4.1   Discussion of finding                                      68

CHAPTER FIVE

Summary, conclusion and recommendation

5.1   Summary of Finding                                       71

5.2   Conclusion                                                      73

5.3   Recommendations                                          74

5.4   Limitations of the study                                 76

5.5   Suggestions further research                         77

Reference                                                                78

Appendix A                                                      79

Questionnaire                                                 80

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