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the effect of branding on consumer product marketing

THE EFFECTS OF BRANDING ON CONSUMER PRODUCT MARKETING

TABLE OF CONTENT

Title

Approval

Dedication

Certification

Acknowledgement

Table of content

List of Tables

Abstract

CHAPTER ONE

INTRODUCTION

1.1   Background of the study

1.2   Statement of problem

1.3   Purpose of the study

1.4   Significant of the study

1.5   Research questions

1.6   Hypotheses

1.7   Scope of the study

1.8   Definition of terms

 

CHAPTER TWO

LITERATURE REVIEW

2.1   Brief Introduction

2.2   Review of current literature

2.3   Summary of Literature Review

 

CHAPTER THREE

METHODOLOGY

BRIEF OUTLINE OF THE CHAPTER

3.1   Design of the study

3.2   Area of the study

3.3   Population of the study

3.4   Sample of the study

3.5   Instrument for data collection

3.6   Validation of the instrument

3.7   Distribution and retrieval of the instrument

3.8   Method of data analysis

 

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA

BRIEF INTRODUCTION OF THE CHAPTER

4.1   Presentation and Interpretation of data according to Research questions and Hypothesis

4.2   Findings

4.3   Discussion of the findings

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1   Summary of findings

5.2   Conclusion

5.3   Recommendation

5.4   Limitations of the study

5.5   Suggestion for further studies

References

Appendix A – Letter of Request

Appendix B – Questionnaire

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