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Challenges Facing Nigerian Mass Media In Rural Development A Case Study Of Poverty Alleviation Programme In Awgu Local Government Area

CHALLENGES  FACING  NIGERIAN  MASS  MEDIA  IN  RURAL  DEVELOPMENT  A  CASE  STUDY  OF   POVERTY   ALLEVIATION  PROGRAMME  IN  AWGU LOCAL  GOVERNMENT  AREA

ABSTRACT

In this  study  on “Challenges  facing  Nigeria  Mass   Media  in rural  Development “ my  efforts  is  geared  toward  examining  the effect   and  problems  of  mass  communication on rural  development  projects  in the  execution of  Poverty  Alleviation  Program  in Awgu Local  Government  of  Enugu  State.

The  study  also  looked  into the  relationship  between variables  like  educational  level  marital  status  occupational  distribution, media  selection  age, sex,  among  the  people  of Awgu.

The  method  (survey) of  social  science  research  was  employed  in this  study, both  the   questionnaire  and  oral  interview  were  used  for  data  collection. A  total  of   240  respondents  were  randomly  sampled.

The  research  made  use  of  tables  for  graphical  illustrations  and  easy  comparison  of  facts  and  figures. A  part from its  knowledge value  in the  areas  of  development , this  study  will be  great  help  to  Nigeria  development  planners  as  its  findings,  w0ould  enable  them  know  how  to  affectively  formulate  development  projects  that  help the  citizenry  and  reduces  at their  disposed  to justify  development  in the rural  development..

The  findings  suggested  that  development  did  not  really  take  place in  study  despite  the  poverty  Alleviation Programme. This  was  as a result  of  illiteracy  economy,  government  and  polices  transportation  ownership  management  and  political  angle. They   also  should  that  mass  media  are  not  alive  to their  responsibilities   in  rural development.

In the   light  of  these  findings  conclusive  were  drawn  and  recommendations  were  made.

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