CHALLENGES FACING NIGERIAN MASS MEDIA IN RURAL DEVELOPMENT A CASE STUDY OF POVERTY ALLEVIATION PROGRAMME IN AWGU LOCAL GOVERNMENT AREA
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In this study on “Challenges facing Nigeria Mass Media in rural Development “ my efforts is geared toward examining the effect and problems of mass communication on rural development projects in the execution of Poverty Alleviation Program in Awgu Local Government of Enugu State.
The study also looked into the relationship between variables like educational level marital status occupational distribution, media selection age, sex, among the people of Awgu.
The method (survey) of social science research was employed in this study, both the questionnaire and oral interview were used for data collection. A total of 240 respondents were randomly sampled.
The research made use of tables for graphical illustrations and easy comparison of facts and figures. A part from its knowledge value in the areas of development , this study will be great help to Nigeria development planners as its findings, w0ould enable them know how to affectively formulate development projects that help the citizenry and reduces at their disposed to justify development in the rural development..
The findings suggested that development did not really take place in study despite the poverty Alleviation Programme. This was as a result of illiteracy economy, government and polices transportation ownership management and political angle. They also should that mass media are not alive to their responsibilities in rural development.
In the light of these findings conclusive were drawn and recommendations were made.