AN EVALUATION OF LISTENERS RATING OF AKBC RADIO PROGRAMME STUDENT’S PARLIAMENT (A STUDY OF UNIVERSITY OF UYO)
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1.1 Background of the Study
Programmes are the product of broadcast stations. It is what they offer to the public or the people they serve. It is the product they “sell” to the people. And the acceptability of a station or the respect it commands depends on public perception and rating of the programmes. The most important aspect of programming is the understanding the audience, especially what appeals to them.
Basically, they want to be entertained and informed (Ferguson and Eastman 2009:6) there are different type of programmes produced and aired for the people by the broadcast media. Akwa Ibom Broadcasting Corporation (AKBC) Radio Uyo provides a good example of a network. Presently AKBC Radio station is owned by Akwa Ibom State Government and situated at 5 Udo Udoma Avenue, Uyo, Akwa Ibom State. AKBC radio station is not to generate independent programmes but to ensure wider reach of network programmes. Therefore the functions of radio go beyond information, education and entertainment it is equally used for shaping and influencing the behaviour and opinion of people as well as serve as a business in itself. It is also used for achieving laid down national objectives like integrating all part of our communities and the transmission of the second heritage from one generation to other. For radio to be able to achieve these objectives, it must fulfill the needs, urges and desires of its target audience. akbc radio programme student’s parliament
Furthermore, radio is being used in the society as an important tool by which a nation’s identity, characteristics, image, culture, aspirations and developmental needs are being protected on the popular minds of people within the nation, across the nation and throughout the world. In essence, the issue of selectivity and individual differences should be considered in any radio production because radio as the fastest means of communication is said to have varying levels of impact children youth and elderly. Thus, this serves a guide to radio producers in designing programmes for audience comprising children, youth and elderly. It helps them to be sensitive in the selection of the program contents and matching them with their set objectives. In view of this, it is necessary to evaluate the program “Students’ Parliament” on AKBC radio Uyo from time to tie so as to be able to measure how audience set objectives have been realized.
In Nigeria, seminar and workshops are continually held, aimed at improving the quality of produced programmes. Yet “student’s parliament” radio programming has not received adequate attention in this country like the western countries especially the United States of America. Another factor to be considered include age range, interests of the audience especially the youths spend much time doing other things. Audience from various ethnic backgrounds needs educative and positive exposure, balanced physical environment. Meanwhile audience information acquisitions are derived from so many sources viz, through what they see, hear, read from parents, family, friends, churches, club meetings and from peers. They also acquire information from radio as they society relies on the radio medium to help socialize, inform and educate them because of its obvious advantage of audio literary. Radio has the ability to capture and to sustain audience interest and attention for a reasonable period. It also influences their attitude, beliefs, speech mannerism, etc. the program “students’ parliament” aired by the AKBC radio Uyo is educational cum entertaining designed to influence the listening audience positively in character and habit formation. It is therefore necessary to find out how audience reacts to “students’ parliament” if it appeals to them or not. The focus of the study therefore is to determine the level of appreciation of “ students parliament” with regards to the artistic elements of time of broadcast, content and duration of program on air. To determine if they are properly coordinated as to make the target audience perceive the depth and feel the significance of the program. akbc radio programme student’s parliament
This effort is to determine if AKBC radio “students’ parliament” production has any appeal to audience in Nigeria. Radio is one of the media of mass communication. For effective communication to take place, first one should be able to communicate through radio, to become necessary to first understand its capacities, limitations and techniques. It is a truism to say that an artist must first master or familiarize himself with colour combination pallet, types of paints, canvas, how to handle ‘brush’ and how to paint before he can begin to actually paint in the same manner, radio producer/director must first master the manipulation of production equipment and techniques before he can produce any good program. Besides, most programmes aired on AKBC radio Uyo have never been subjected to critical analysis through research to determine the level of appreciation of those programmes by the audience whom these programmes are produce for.
Meanwhile, mere looking at the topic of this study it would undoubtedly prompt a question like what could probably be wrong with the program considering the fact that it is participatory program. Such a question could be asked to bring out the inadequacies inherent in the artistic production of the programme. akbc radio programme student’s parliament
1.2 Statement of the Problem
“Students’ parliament” is one of the programmes built from our local background and designed to inculcate into audience a high standard of moral and socially accepted behaviour. This study concerns itself with the determination the level of appreciation of the programme. With regards to the artistic elements of time of broadcast content and duration of the programme on air.
1.3 Objectives of the Study
The formulated objectives for the study are as follows:
1. To find out audience opinion and view about the programme “students parliament”
2. To determine if the programme is really giving audience (listeners) in Nigeria adequate social, education and moral exposure.
3. To examine how the artistic elements of time of broadcast, content duration of programme on air are coordinated to create communicative and educative offerings.
4. To find out if it is receiving how or high audience appeal amongst the audience.
1.4 Research Questions
1. Is this programme really giving audience in metropolis adequate educational, social and moral exposure?
2. What are the audience opinions and view about “students’ parliament”?
3. Is “student’s parliament” receiving how or high audience appeal?
4. How are the artistic elements of time of broadcast content and duration of programme on air coordinated to create communicative and educative offerings?
1.5 Significance of the Study
The evaluation of audience perception and response of any radio productions when used effectively functions beyond just to clarify order, intensity and to interpret significant audios and experiences of listeners. It also has the ability to reveal hidden inadequacies inherent in any radio production. The outcome of this study will specifically be useful to radio programmers/producers and directors educational /entertainment programmes. It will equally be of an immense relevance to students of radio production and will give information to audience on the need to motivate them to know mannerism coupled with nuances of governance and how to apply it critically subsequently it will serve as intellectual material for references purpose and for further studies. akbc radio programme student’s parliament
1.6 Scope of the Study
The study is delimited to “students parliament” educational cum entertainment audience programme aired on Akwa Ibom broadcast Corporation (AKBC) radio at 2 Udo Udoma Avenue Uyo Akwa Ibom State. The data gathered and analyzed are in relation to “students parliament” precisely the appreciation level of this programme is what is being analyze. akbc radio programme student’s parliament
1.7 Limitation of the Study
This study focuses attention on “students parliament” it is to determine the level of appreciation of the programme with regards to the artistic elements of time of broadcast content and duration of programme on air so that subsequent production of “students parliament” programme will be better for it. Several factors impeded this research study even though it was completed. Several visits to AKBC radio Uyo develop the finances of the researcher. It took the management two weeks in granting the researcher audience. Bureaucratic bottleneck was demonstrated glaringly by the management endorse the letter of introduction to administrative officer for information and necessary action. Questionnaire distributed to the respondents (staff and students) were received grudgingly and took the researcher a week to retrieve from some of them whole those retrieved were not properly filled. akbc radio programme student’s parliament
Researcher made additional cost of production of questionnaires to meet the required number which serves as the population for the study. Some of the resource persons were evasive during the interview on Knotty issues which serves as impediments toward collating full scale information. akbc radio programme student’s parliament
1.8 Definition of Terms
The following are operational definitions
Artistic: creative process of presenting experience of what is significant revealing its hidden potentialities.
Programme: package presentation of coordinated ideas in a formal timed manner.
Vector: A line with energy and directional force capable of attracting interest and sustaining attention.
Gestalt: the combination of visual, audio and technical and artistic element in a manner the viewers experience will be clarified and intensified. akbc radio programme student’s parliament
Synergy: well structured and coordinated ideas, actions and events to bring out the essence of a programme.
Magazine Programme: the serial presentation of packaged entertainment and educational programmes.
Creativity: the use of intelligence and imagination to invent an original idea or ideas from a combination of ideas.
akbc radio programme student’s parliament