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AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)

TABLE OF CONTENT

Title page  -       -       -       -       -       -       -       -       -       -     Â
Declaration        -       -       -       -       -       -       -       -       -            Â
Approval Page    -       -       -       -       -       -       -       -       -     Â
Dedication -       -       -       -       -       -       -       -       -       -     Â
Acknowledgement      -       -       -       -       -       -       -       -     Â
Abstract     -       -       -       -       -       -       -       -       -       -     Â
Table of Content -       -       -       -       -       -       -       -       -     Â

CHAPTER ONE

  1. Introduction       -       -       -       -       -       -       -       -    Â

1.1    Background of the Study     -       -       -       -       -       -     Â
1.2    Statement of the problem    -       -       -       -       -       -     Â
1.3    Significant of the Study       -       -       -       -       -       -     Â
1.4    Purpose of the Study  -       -       -       -       -       -       -     Â
1.5    Statement of Hypothesis      -       -       -       -       -       -     Â
1.6    Scope of the Study     -       -       -       -       -       -       -     Â
1.7    Definition of Terms     -       -       -       -       -       -       -     Â

 

CHAPTER TWO
2.1    Selling and Selling Concept  -       -       -       -       -       -         Â
2.2    What is a Market                -       -       -       -       -       -     Â
2.3    Consumers Market      -       -       -       -       -       -       -     Â
2.4 Consumer Goods Characteristics     -       -       -       -       -        Â
2.5    Importance of the Salesman        -       -       -       -       -     Â
2.6    Functions of the Salesman   -       -       -       -       -       -     Â
2.7    The selling process     -       -       -       -       -       -       -     Â

CHAPTER THREE
3.0    Methodology      -       -       -       -       -       -       -       -     Â
3.1    Area of Study     -       -       -       -       -       -       -       -     Â
3.2    Research Design -       -       -       -       -       -       -       -     Â
3.3    Population of the Study       -       -       -       -       -       -     Â
3.4    Sample and Sampling Techniques        -       -       -       -     Â
3.5    Instrument for Data Collection      -       -       -       -       -     Â
3.6    Administration of the Instrument  -       -       -       -       -     Â
3.7    Method of Data Analysis and Presentation     -       -       -    Â

CHAPTER FOUR
4.0    Presentation and Analysis of Data -       -       -       -       -    Â
4.1    Customer Characteristics and Classification    -       -       -   Â
4.2    Presentation and Analysis of Consumers Questionnaire   -   Â
4.3    Salesmen Characteristic and Classification      -       -       -  Â
4.4    Presentation and Analysis of Salesmen Questionnaire     -   Â
4.5    Proof of Hypothesis     -       -       -       -       -       -       -     Â

CHAPTER FIVE
5.0    Summary, Conclusion and Recommendations -       -       -   Â
5.1    Summary   -       -       -       -       -       -       -       -       -     Â
5.2    Conclusion -       -       -       -       -       -       -       -       -     Â
5.3    Recommendations      -       -       -       -       -       -       -     Â
Bibliography       -       -       -       -       -       -       -       -     Â

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