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APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)

APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)

TABLE OF CONTENTS
Title Page -       -       -       -       -       -       -       -       -       -       i
Declaration Page      -       -       -       -       -       -       -       -       ii
Approval Page  -       -       -       -       -       -       -       -       -       iii
Dedication       -       -       -       -       -       -       -       -       -       iv
Acknowledgement    -       -       -       -       -       -       -       -       v
Abstract   -       -       -       -       -       -       -       -       -       -       vi
Table of content       -       -       -       -       -       -       -       -       vii

CHAPTER ONE Introduction 
1.0    Background of the study -      -       -       -               -       1

    1. Historical background of the case study -        -       -       -       4
    2. Statement of General Problems        -       -       -       -       -       5
    3. Objectives of the study     -       -       -       -       -       -       6
    4.  Significance of the Study        -       -       -       -       -       -       7
    5. Research Questions-        -       -       -       -       -       -       -       7
    6. Scope of the Study   -       -       -       -       -       -       -       8
    7. Limitation of the Study-   -       -       -       -       -       -       8

CHAPTER TWO – Literature Reviews
2.0   Introduction -  -       -       -       -       -       -       -       -       9
2.1    Marketing-      -       -       -       -       -       -       -       -       10
2.2     Basic Concepts of Marketing-        -       -       -       -       -       12
2.3    The Rapid Adoption of Marketing Concept-    -       -       19
2.4     Channels of Distribution-      -       -       -       -       -       20
2.5     Types of Goods-     -       -       -       -       -       -               21
2.6     Channels for Industrial Goods-     -       -       -       -       23
2.7      Channels for Consumer Goods-    -       -       -       -       23
2.8      Factors Determining the Choice of Channels-      -       -       24
2.9      Importance of Marketing Concepts in Marketing- -       24
2.10    The Impediments of the Application of the Marketing                                        Â
concepts-      -       -       -       -       -       -       -       -       27
2.11    Summary of the Chapter-     -       -       -       -       -       31
CHAPTER THREE – Research Methodology
3.0   Introduction     -       -       -       -       -       -       -       -       33
3.1   Research Methodology     -       -       -       -       -       -       33
3.2   Area of the Study-    -       -       -       -       -       -       -       33
3.3   Population of the study    -       -       -       -       -       -       34
3.4   Sample Size and Sample Technique        -               -       -       34
3.5   Method of Data Collection       -       -       -       -       -       -       34
3.6    Validity and Reliability of Instrument-    -       -       -       34
3.7    Administration of the Instrument-  -       -       -       -       35
3.8    Method of Data Analysis-        -       -       -       -       -       -       35
CHAPTER FOUR – Presentation and Analysis of data
4.0   Introduction     -       -       -       -       -       -       -       -       36

    1.  Presentation of Data       -       -       -       -       -       -       36
    2. Major Findings-       -       -       -       -       -       -       -       40
    3. Discussion and Summary of Findings-    -       -       -       41

CHAPTER FIVE – Summary, conclusion and Recommendation

    1. Introduction-   -       -       -       -       -       -       -       -       43
    2. Summary -       -       -       -       -       -       -       -       -       43
    3. Conclusion      -       -       -       -       -       -       -       -       45
    4. Recommendations-  -       -       -       -       -       -       -       45

Bibliography -  -       -       -       -       -       -       -       -       47
Appendix -       -       -       -       -       -       -       -       -       48

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